Calculator
Project overview
In an effort to boost auto-invest adoption, the product team was interested in engaging investors through a tool that would allow them to visualize how investing regularly with Fundrise could help them increase their account value.
Goals
Increase auto-invest adoption
Increase the average auto-invest amount
Clearly illustrate compounding interest
Create a delightful experience
HYPOTHESeS
Keeping the experience simple by minimizing inputs will get investors through the auto-invest setup flow more quickly
Personalizing the experience by using the investor’s age as the time horizon instead of the year will help convert more investors
Anchoring investors to a pre-populated amount correlated to their account value will increase the average amount invested monthly.
Breaking out the projected account value into dollars invested and net returns will allow investors to understand how their account will grow with regular investment and compounding interest.
Adding animations and haptic feedback will make playing with the tool delightful.
Process Overview
Competitive analysis
Exploration in high fidelity
Collaboration with engineering and brand designers on animations
Final polish
Main touchpoints
TRACKER
Once the projection animation has been played, the orange grab handle allows an investor to scrub through each age to see the projected account value. Each year is broken down into the projected amount invested and the hypothetical returns. Haptic feedback allows the user to feel each year pass under their thumb
SLIDER
A horizontal sliding scale control allows an investor to easily edit the monthly investment (in increments of $25) without cluttering the UI with a keyboard.
FREE INPUT
Should an investor wish to invest a specific number that is not a multiple of $25, dragging up on the bottom sheet or tapping on the input field will expose a keyboard that will allow for custom inputs.
THE MATH
In an effort to be transparent, behind the tooltip at the top of the page is the rate of return used in these projected account values.
ANIMATION
As part of what the design team calls “operation surprise and delight”, I collaborated with both iOS devs, Android devs, and brand designers on a loading animation for calculations. At the end of the animation, the investor gets haptic feedback for an additional tactile experience.
Desktop
As with most projects at Fundrise, I designed the calculator experience with a mobile first approach. The desktop experience is a translation of the mobile experience. However, the controls change slightly to be more desktop appropriate.
Metrics
After two months in production:
$1.4M new monthly dollars
70% retention for Auto-Invest schedules
Increased avg. Auto-invest amount
For investors with $5,000+ AUM, av.g auto-invest amount increased from $100 to $200
For investors with $10,000+ AUM, avg. auto-invest amount increased from $200 to $500
For investors with $100,000+ AUM, avg. auto-invest amount increased from $433 to $608